National Mustard Day
WHERE:
National Mustard Museum
7477 Hubbard Avenue
Middleton, WI 53562
WHEN:
August 3, 2024 @ 10:00 am - 4:00 pm
The National Mustard Day Festival in Middleton is a celebration of “America’s favorite condiment” and a day of quirky fun for mustard lovers everywhere. Celebrated the first Saturday of August, thousands join the National Mustard Museum in downtown Middleton for family-friendly games, food vendors, live music, and of course, MUSTARD!
Middleton takes National Mustard Day quite seriously. As home to the National Mustard Museum and National Mustard Day, it is no wonder that this day is marked on everyone’s calendar.
National Mustard Day will be from 10 a.m. to 4 p.m., Saturday, Aug. 3, and festivities include closing Hubbard Avenue downtown in front of the museum and gift shop and filling the street with mustard, brat and pretzel vendors; mustard-themed family-friendly games; kids’ activities like a bouncy house and balloon animals; and a stage with live music blasting all afternoon. The Madison-based Chocolate Shoppe Ice Cream will also bring its Razzle Dazzle Mustard Ice Cream to the festival once again. Get it while it’s in stock — it sells out fast!
The National Mustard Museum is open to all (free!) and the gift shop is ready to assist in your mustard needs.
Find hundreds of types of mustard for sale in house and online, as well as Wisconsin- and mustard-themed gifts, and other Wisconsin food items like barbeque sauce, maple syrup, honey, jam, root beer and more.
The museum features more than 6,500 jars, tubes and cans of mustards from all 50 states and 70 countries! It’s the largest display of mustard in the world, according to Barry Levenson, the one-and-only original curator to the museum. Read more here.
Get the full schedule of events and more details at the official Mustard Day website here.
Event Details
SCHEDULE OF EVENTS
FRENCH’S MUSIC STAGE
10 a.m.: The Mustard Day Overture with The Blue Accordion
10:30 am.: Opening Ceremony with Dr. Mustard, Dean of Poupon U
11 a.m.: Continental Congress
12:15 p.m.: Sand Hill Strangers
1:45 p.m.: Red Hot Horn Dawgs
4 p.m.: The BIG Mustard Day 50/50 Raffle Drawing (more info below)
MUSTARD MUSEUM FAMILY TENT
11:30 a.m., 1:15 p.m. & 2:45 p.m.: Kids Are People Too! (three interactive family shows)
11 a.m., 12:30 p.m. & 2:15 p.m.: Hubbard Avenue Diner Pie Walk
FOOD GLORIOUS FOOD (and Drinks)
Razzle Dazzle Mustard Ice Cream from Chocolate Shoppe Ice Cream
Usinger’s Bratwursts and All-Beef Hot Dogs
“Holy Cow” Grilled Cheese Sandwiches (sponsored by Cabot Creamery)
Cleveland Kitchen Kraut, Kimchi and Pickle Chip samples
Hot Soft Pretzels (with mustard)
Ice Cold Beverages
ACTIVITIES
MEET THE MUSTARD MAKERS
Award Winning Mustard Makers
MUSTARD MARKETPLACE
Souvenir T-shirts
Mustards Galore!
FUN
Meet the French’s Mustard Mascot
Balloon Twisting by Pop Art Entertainment
Face Painting
GAMES
French’s Mustard Ring Toss
Plochman’s Spinning Wheel of Mustard Fortune
Mustard Bowling
Lucky Mustard Dice
Fishing for Mustard
Feed the CuratorMustard Cornhole
Mustard Cornhole
Mustard Pitch
TOUR
The Middleton Area Historical Society’s guided history tours, “Stroll ‘N Tell,” is taking on a new look for National Mustard Day. MAHS is offering a guided bus tour around Middleton to view its historical landmarks and learn more about the area. The Stroll ‘N Tells are usually free, but MAHS is asking for a small admission fee and tickets must be purchased in advance, as they expect this tour to fill quickly. Details to be posted soon!
Upcoming Events
Greenway Station Farmers Market
Enjoy local produce, goods, flowers and more at the Middleton Farmers’ Market at Greenway Station. Open Thursdays May 2-Oct. 3, 2024.