COVID-19 Resources

Let’s Go Wisconsin – support the state’s Travel Pledge

Business and health care organizations from across Wisconsin have put together a message encouraging residents and visitors to help prevent the spread of COVID-19 by social distancing, wearing a mask and washing their hands.

Travel Wisconsin is also asking those who are considering travel to follow local guidelines and regulations in communities they visit. Learn more about Wisconsin’s Travel Pledge and Travel Wisconsin’s #WeAreAllIn initiative.

Middleton COVID-19 Resources

Middleton Tourism has created a list of resources to help Middleton businesses and residents navigate COVID-19 resources and information on a city, county and state level. This list was last updated Jan. 15, 2021.

Middleton Economic Relief Loan Program

The Middleton Area Development Corporation (MADC) is collaborating with the City of Middleton to provide a new loan fund known as the Middleton Economic Relief Loan (MERL) program.  The intent of this program is to assist businesses located in the City of Middleton who have been adversely impacted by the COVID virus. Click on the link above for full details.

Dane County Small Business Grant Program – Round 2

Applications are now being accepted now, click here.

Please contact Colin Murray at with any questions.

The Dane County Small Business Grant Program – Round 2, administered by Dane Buy Local, is available for small businesses experiencing financial difficulties because of the COVID-19 outbreak.


  • Is the business independently owned, local business with the main office based in Dane County?

  • Is this an established business, filing taxes?

  • Is your business experience financial hardship which is expected to continue for at least the next 3 months?

  • Have your business revenues decrease 30% or more in 2020 versus 2019?

  • Is your business a for-profit enterprise?

  • Is the applicant a business owned by a person of color, woman-owned, veteran, or LGBT?

  • Was the business in existence prior to March 15, 2020

  • The maximum grant amount is $50,000

  • See the grant application for further details 

Public Health Madison & Dane County

Public Health Madison & Dane County has issued Emergency Order #12 PDF . The order goes into effect Jan. 13, 2021, and will be in effect for 28 days (Feb. 10). There remains a 10 person limit to indoor gatherings, which must social distance and use face coverings.

A summary of provisions that changed between Order No. 11 and Order #12 PDF  include:

    • Allows outdoor gatherings of up to 50 people (not including employees), with physical distancing. (Previous limit was 25.)
    • At restaurants, indoor dine-in capacity is still limited to 25 percent of approved seating capacity levels, with physical distancing between parties. To determine whether an establishment is a restaurant or a tavern, gross receipts for the period July 1, 2020, to Dec. 31, 2020, will be considered. (Previous period was July 1, 2019 to June 30, 2020.)
    • Drive-in activities may now also offer outdoor seating, as long as it complies with gathering limits.
    • Physical distancing between individuals not from the same household or living unit must be maintained to the greatest extent possible for low risk PDF  sports. Games and competitions are allowed for low risk sports with physical distancing maintained to the greatest extent possible and in compliance with gathering limits. (Previously required physical distancing at all times. Physical distancing is still required at all times for medium and high-risk sports.)

See the full order for all details. A blog post summary is also available on the Public Health Madison & Dane County website at

Dane County mandatory mask order
Dane County has issued a mandatory mask order for those 5 years and older while in public spaces, unless they fall under one of the exemptions listed on the Public Health Madison & Dane County website. Face coverings are required inside any establishment that isn’t your home/temporary lodging like a hotel room, while in line to go indoors, and if taking public transportation. Individuals are not required but are encouraged to wear face coverings when outside, especially in busy areas where social distancing is difficult.

Dane County requires all businesses to post mandatory mask order signage
Click on the link for a sign you can display. To read more, visit the Public Health Madison & Dane county page.

Public Health Madison & Dane County
See important local health information that’s updated daily.

City of Middleton COVID-19 Alerts
View the latest information on city services.

City of Middleton COVID-19 Updates
Links to City of Middleton press releases about updates and closures.

Reputation Management
As we continue to open our businesses in Middleton and begin to welcome visitors, it’s especially important to use care with online communications. Here are some tips that can help protect your businesses’ online reputation today and tomorrow.

Middleton Chamber of Commerce resource page
Obtain updated business relief information.

SBA and Paycheck Protection Program (PPP) 
The Small Business Administration (SBA), in consultation with the Department of the Treasury, released the Paycheck Protection Program (PPP) Loan Forgiveness Application. The application deadline was Aug. 8, 2020, but follow this link for any questions you might have.

Downtown Middleton Business Association
See a listing of businesses open with modified services during the crisis.

Dane County COVID-19 Emergency and Recovery Fund
Use to make donations to those impacted by COVID-19.

Wisconsin Economic Development Corporation (WEDC) digital guide
Find strategies and resources for small businesses.

FEMA release: Coronavirus Rumor Control
How to distinguish between rumors and facts.

Wisconsin Restaurant Association: COVID-19 Toolkit
Tips to help food service operators.

Restaurants: Blueprint for Recovery
The National Restaurant Association has prepared a “Blueprint for Recovery” that outlines how Congress can improve the industry’s chances for survival. Centered around a $240 billion Restaurant and Food Service Industry Recovery Fund, this plan would provide dedicated government funding, tax credits, and much more to help restaurants prepare for current and future challenges as they recover over the long-term. (4/24/20)

Relief and recovery resources for your business (reopening guidelines)
WEDC has compiled a series of industry-specific documents to help you get back to business while taking the necessary precautions to maximize safety. See the guidelines here. (5/8/2020)

COVID-19 paid leave tax credits for small and midsize businesses
Click here

Tax credits
IRS details which employers are entitled to credits for employee retention as well as paid sick and family leave. Click here.