Effective Date: 01/01/2025

Information We Collect

We may collect the following types of information:

Personal Information

Information you provide voluntarily, such as your:

  • Name
  • Email address
  • Phone number

This information is typically collected when you sign up for newsletters, fill out forms, or contact us.

Non-Personal Information

Information collected automatically through cookies and similar technologies, such as:

  • IP address
  • Browser type
  • Device type
  • Pages visited
  • Referring/exit pages
  • Date and time of visit

How We Use Your Information

The information we collect is used for purposes such as:

  • Enhancing your browsing experience.
  • Responding to inquiries or requests.
  • Sending newsletters or promotional content via email, if you opt in.
  • Analyzing website performance and user behavior through tools like Google Analytics.
  • Running targeted advertising campaigns using third-party tools and pixels.

WordPress Platform

VisitMiddleton.com is powered by WordPress, a content management system that supports our website functionality. WordPress itself does not collect personal data about visitors, but plugins and integrated features may process information for specific purposes:

Plugins and Features

  • Caching and Performance Plugins: These may temporarily store non-personal data (e.g., pages visited) to improve loading speed.
  • Contact Form Plugins: Information you submit, such as your name and email address, is securely transmitted to us.
  • Security Plugins: IP addresses or technical data may be logged to prevent malicious activity.
  • SEO and Analytics Plugins: Used to monitor traffic patterns and improve our site’s visibility.

For more details about WordPress cookies and privacy, visit WordPress.org Privacy Policy.

Email Communication

We use Mailchimp to manage email communications and newsletters. When you sign up, your information (such as your email address) is securely stored on Mailchimp’s platform.

You can unsubscribe from our emails at any time via the “unsubscribe” link in the footer.

Learn more in Mailchimp’s Privacy Policy.

Google Analytics

We use Google Analytics to understand how visitors interact with our website. This service collects data such as:

  • Pages viewed
  • Time spent on the site
  • Referring websites
  • General geolocation (non-specific)

Google’s privacy policy can be found here. You can opt out of tracking by using the Google Analytics Opt-out Browser Add-on.

Social Media Integration

Information We Collect Through Social Media

Our website may include features or links to social media platforms (e.g., Facebook, X, Instagram, YouTube, Pinterest and LinkedIn). When you interact with these features or platforms, we may collect information such as your social media profile information (e.g., name, username, profile picture, email address, and other details you have made public) or information about your interactions with our content on those platforms. This collection is subject to the privacy policies of the respective social media platforms.

Use of Social Media Information

  • We use the information collected through social media for purposes such as:
  • Enhancing user experience on our website.
  • Customizing and improving the content we share with you.
  • Facilitating social sharing and engagement.
  • Running promotional campaigns and contests through social media platforms.
  • Understanding the effectiveness of our social media efforts.

Social Media Widgets and Plugins

Our website may include social media widgets or plugins, such as the Facebook “Like” button or Twitter “Share” button. These features may collect your IP address, track which pages you visit on our site, and set cookies to enable proper functionality. Interactions with these features are governed by the privacy policies of the respective platforms.

Links to External Social Media Platforms

Our website may contain links to external social media platforms. Please note that clicking these links will direct you to a third-party website, and we are not responsible for their privacy practices.

Third-Party Pixels

We use tracking pixels to analyze the effectiveness of our marketing campaigns. These tools may collect anonymous data about:

  • Your interactions with our ads.
  • Your activities on our website.

For more information, review the privacy policies of the platforms we use:

UserWay Accessibility Widget

To ensure our website is accessible to all users, we utilize the UserWay Accessibility Widget, which improves usability for individuals with disabilities.

What UserWay Does

  • Provides accessibility tools like text size adjustments, color contrast controls, and keyboard navigation.
  • Helps align our site with ADA (Americans with Disabilities Act) and WCAG (Web Content Accessibility Guidelines) compliance standards.

Data Collection

The UserWay widget does not collect or store personal information from users. It operates locally within your browser session to provide accessibility features.

For more information about UserWay’s privacy practices, visit UserWay’s Privacy Policy.

Cookies and Tracking Technologies

We use cookies to enhance your browsing experience. Cookies are small files stored on your device that allow us to:

  • Analyze traffic patterns.
  • Understand visitor preferences.
  • Serve personalized advertisements.

WordPress-Specific Cookies

  • Login Cookies: Set for logged-in users to manage session information.

You can disable cookies through your browser settings, but this may limit certain features. For more details, visit WordPress.org Cookie Policy.

To learn more about cookies in general, visit www.allaboutcookies.org.

How We Protect Your Information

We implement reasonable security measures to protect your information from unauthorized access, misuse, or loss. However, no data transmission or storage method is completely secure.

Your Rights

You have the right to:

  • Access, update, or delete your personal information.
  • Opt out of email communications by clicking the “unsubscribe” link in our emails.
  • Adjust your browser settings to control cookies and tracking preferences.

Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with an updated effective date.

Other Disclosures

We may occasionally release information about our visitors when release is appropriate to comply with law, to protect the rights, property or safety of visitors to our sites, the public, our customers, or our government and its employees, agents, partners and affiliates.

Contact Us

If you have questions about this Privacy Policy, please contact us at:

VisitMiddleton.com

(800) 688-5694
1811 Parmenter Street, Middleton, WI 53562
Contact Form

Thank you for visiting VisitMiddleton.com!