With the reopening of so many businesses and attractions in Wisconsin from the pandemic, the annual National Mustard Day festival is back and in person. Since 1992, the National Mustard Museum has been celebrating the first Saturday in August (Aug. 7) as the day on which we pay homage to the King of Condiments. Hubbard Avenue, in front of the National Mustard Museum in Middleton, will rock with hot dogs and bratwursts, mustard tastings, live music and mustard games for kids of all ages.
Events kick off at 10 a.m. and run to 3 p.m.!
This year the museum will feature the Blue Accordion and The Dawg Bones as headline performers on the Main Mustard Stage. For families, the popular Kids Are People Too! will delight the crowds with interactive rock ‘n roll shows. Legendary Milwaukee Brewer slugger and two-time American League home run champion Stormin’ Gorman Thomas will be there with his award-winning mustard-based “Stormin’ Sauce.”
Usinger’s of Milwaukee will return as the official sausage sponsor of National Mustard Day. There will be plenty of mustards to slather over dogs and brats; however, ketchup is not allowed on the grounds of the National Mustard Day festival.
Details of all the activities and a schedule are online at www.mustardmuseum.org/mustard-day/
This year’s theme “No Matter How You Say Mustard, We All Love It” will offer curious fans of the Mustard Museum the opportunity to learn how to say and write mustard in 25 different languages.
The National Mustard Museum recently concluded the annual World-Wide Mustard Competition and on Mustard Day visitors will have the opportunity to taste many of the medal winning mustards, including the 2021 Grand Champion Bornier Whole Grain Dijon Mustard.
The nonprofit National Mustard Museum holds the world’s largest collection of mustards and mustard memorabilia. Mustard lovers will have the opportunity to buy the museum’s new book, The Art of Mustard, with more than 600 pictures of objects and artifacts in the museum collection. The popular game, Please Pass the Mustard!, will also be available for sale, as are hundreds of mustards and other gourmet foods.
For those unable to attend the festival, an International Mustard Day YouTube video, with mustard greetings from around the world, will air on the morning of Aug. 7. We will also host a live Mustard Day Zoom call at 5 p.m. (CDT) on Aug. 7. Details and links will be available on the Mustard Museum’s web sites (www.mustardmuseum.com and www.mustardmuseum.org) the week before Mustard Day.