Wheel & Sprocket has been a family-owned and operated business since 1973, and their mission is simple: they want you to Enjoy Your Ride. When you visit any of their 12 locations throughout Wisconsin, you’ll experience their team’s passion and promise to you to provide a fun and fair shopping environment with superior customer service.

This full-service bike store offers a wide range of bikes, gear, and services to ensure all are able to enjoy their ride.  The service department offers complete maintenance and repairs on every type of bike, even if it was not purchased from them. Check out Wheel & Sprocket’s service offerings and make your appointment today – walk-in appointments are also available.


Monday-Friday: 11 a.m. to 7 p.m.
Saturday: 10 a.m. to 4 p.m.
Sunday: 11 a.m. to 4 p.m.

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