National Mustard Day
WHEN:
August 2, 2025 @ 10:00 am - 4:00 pm
WHERE:
The National Mustard Day Festival in Middleton is a celebration of "America's favorite condiment" and a day of quirky fun for mustard lovers everywhere. Celebrated the first Saturday of August, thousands join the National Mustard Museum in Downtown Middleton for family-friendly games, food vendors, live music, and of course, MUSTARD!
Middleton takes National Mustard Day quite seriously. As home to the National Mustard Museum and National Mustard Day, it is no wonder why this day is marked on everyone's calendar.
This year, National Mustard Day will be held on Saturday, Aug. 2, and festivities include closing Hubbard Avenue downtown in front of the museum and gift shop and filling the street with mustard, brat and pretzel vendors; mustard-themed family-friendly games; kids' activities like a bouncy house and balloon animals; and a stage with live music all afternoon.
The National Mustard Museum is free and open to all, and the gift shop is ready to assist with your mustard needs.
Find hundreds of types of mustard for sale in house and online, as well as Wisconsin- and mustard-themed gifts, and other Wisconsin food items like barbeque sauce, maple syrup, honey, jam, root beer and more.
The museum features more than 6,500 jars, tubes and cans of mustards from all 50 states and 70 countries! It's the largest display of mustard in the world, according to Barry Levenson, the one-and-only original curator of the museum. Read more here.
Get the full schedule of events and more details at the official Mustard Day website here.
Schedule of Events
In addition to fun activities offered all day, last year's Mustard Day featured a raffle, interactive family shows, pie walks and more than four live bands. Stay tuned for the 2025 Mustard Day schedule.
Activities
MEET THE MUSTARD MAKERS
Award Winning Mustard Makers
MUSTARD MARKETPLACE
Souvenir T-shirts
Mustards Galore!
FUN
Meet the French's Mustard Mascot
Balloon Twisting by Pop Art Entertainment
Face Painting
GAMES
French's Mustard Ring Toss
Plochman's Spinning Wheel of Mustard Fortune
Mustard Bowling
Lucky Mustard Dice
Fishing for Mustard
Feed the Curator
Mustard Cornhole
Mustard Pitch
TOUR
The Middleton Area Historical Society's guided history tours, "Stroll 'N Tell," is taking on a new look for National Mustard Day. MAHS is offering a guided bus tour around Middleton to view its historical landmarks and learn more about the area. The Stroll 'N Tells are usually free, but MAHS is asking for a small admission fee and tickets must be purchased in advance, as they expect this tour to fill quickly. Details to be posted soon!
Photos
Food Glorious Food
(and Drinks)
Razzle Dazzle Mustard Ice Cream from Chocolate Shoppe Ice Cream
Usinger's Bratwursts and All-Beef Hot Dogs
"Holy Cow" Grilled Cheese Sandwiches (sponsored by Cabot Creamery)
Cleveland Kitchen Kraut, Kimchi and Pickle Chip samples
Hot Soft Pretzels (with mustard)
Ice Cold Beverages
Video
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